Social media is a big topic. Especially in a small church, it can often feel overwhelming to figure out how (and find the time) to best utilize this tool to support your church and share your message.
Join us for episode 2 of The 95 Podcast as we talk with Aimee Cottle, Director of Marketing at Fishhook, about some practical ways smaller churches can be using Facebook Groups to create community and improve discipleship within their ministry.
We love the whole team over at Fishhook and really enjoyed talking with Aimee. I honestly felt like everything Aimee shared was "liquid gold." Don't miss this fun, practical, and inspiring conversation!
Here are some key takeaways:
Facebook's algorithm prioritizes Groups. Only a small percentage of your followers will see what you post from your Facebook Page. Creating a Facebook Group allows you to create a destination for community and is more likely to be seen by those in your group.
Everything rises and falls on leadership, even on social media. In Aimee's experience, groups almost always struggle to thrive without the support and involvement of the Senior Pastor. If this is going to be something you go after as a church, the vision and example has to come from the top. (Aimee shares some simple ways to do this.)
It's okay to have hesitations about how the times are a changin'. I honestly can't do it justice in writing, but I loved Aimee's perspective and encouragement to pastors who are hesitant about embracing digital tools for connection in their congregation. I highly recommend you listen through this conversation!
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Dale is the Executive Director here at 95Network. He has been in ministry for almost 40 years and is dedicated to helping small and mid-size churches get healthy. Dale has served in nearly every role of church leadership (except Worship Pastor), and has had a wide variety of coaching and consulting experience. He and his wife Gina have been married for 37 years and live in Greenville, SC.