Social Media As A Ministry And Not An Advertisement (w/ Karis Hortin) – Episode 136

Social Media As A Ministry And Not An Advertisement (w/ Karis Hortin) – Episode 136

Karis Hortin is only 21 years old, but she’s already lived a lot of life. Born in Ethiopia, she was raised by her grandmother until she was seven, when she entered an orphanage because her grandmother contracted HIV. At nine, she was adopted by an American family and began her life in the United States. Karis says that before she ever heard of God, she always felt like someone was looking out for her. 

These days, she uses her faith, talent, and marketing expertise to help churches get their social media platforms off the ground. She’s also a certified life coach for teen girls and has used her popular TikTok and YouTube accounts as a platform to tackle the complicated things that teens face these days. Oh, and did I mention she’s a beauty queen running for Miss Illinois? Is there anything she can’t do?!

Today, our conversation centers around social media for churches and why having an online presence is so crucial for the younger generation. Karis mentions how we should see social media as a ministry rather than an advertisement—a comment that holds so much truth. Listen in today, and reach out to us or Karis (link below) if you have any questions!

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Links to Resources Mentioned or Related

Key Takeaways

1) Be ready and willing to step into the social media world. The first step in launching a successful social media presence is simply being willing to learn how to do it and being ready to meet people where they are. Having an online presence is one of the most powerful tools for reaching younger generations.

2) Identify your audience, and then provide the content they’re looking for. If you want to sell a product, you have to understand your audience. The same is true for your church. Ask yourself who you’re speaking to, and identify what those people are looking for. Then, work to provide that content for them.

3) Use social media as an opportunity to share truth in the midst of negativity. In an online world where it’s so easy to get inundated with polarizing issues, use your platform as a place for people to find hope and encouragement.

4) Be real. Be authentic. Be consistent. No one, particularly the younger generation, is interested in fake news and a sales pitch at every corner. Social media can be used as a ministry when you’re honest and genuine.


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