Mark Sties on Shifts Google is Implementing, Leveraging Digital Ministry, & Hope for the Church – Episode 76

Mark Sties on Shifts Google is Implementing, Leveraging Digital Ministry, & Hope for the Church – Episode 76

When we shared Episode 70 of the podcast titled “Leveraging Google for Ministry,” we heard from pastor after pastor who found the topic so helpful.

Today, we’re going deeper on that conversation.

Mark Sties is co-owner (along with his wife) of Sties Design Agency. Their company has a huge heart for the Church, while having produced video for companies like Ford, launched websites for clients across the country, put companies at the top of Google search, and more. Their decades of brand-building experience achieve results and keep the heart of the Gospel at the center of all their work.

We had the opportunity to meet Mark at one of our first digital events at the start of the pandemic, and we have such similar perspectives and vision for small and mid-size churches. In this conversation, he shares why digital ministry can no longer get the scraps under the table, shifts leaders need to understand about how Google is starting to rank websites, and why you don’t need to go it alone. I am so grateful to finally have him on the show, and I can’t wait for you to hear this conversation. Listen in!

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Key Takeaways

1) Digital ministry can no longer get the scraps under the table. This isn’t about being “trendy;” it’s because souls are in the balance. When we treat it as second-rate, we lose the strategy and intentionality to really make it effective.

2) Google is shifting how they determine the websites that rank best. They’ve basically updated their scorecard to prioritize websites that are high-speed and perform well. This isn’t Y2K, but Mark recommends that churches gain awareness of Google Page Experience (GPE) and take a balanced approach to address it.

3) You don’t have to try and figure everything out on your own. Scripture makes it so clear that God designed different people to serve the Church in different ways. Sometimes we have a scarcity mindset as leaders, and we just assume there’s no one out there who can support us. Don’t be afraid to reach out to organizations for help, and remember that your job, ultimately, is to equip, not to do everything.

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